Current environment in the pharmaceutical industry area is facing a lot of competition and this is also touching the patient recruitment which still belongs to one of the most time-consuming and expensive aspects of clinical studies. In order to gain the competitive advantage pharmaceutical companies have to invest into improvements of the patient recruitment process. As every company in the business also pharmaceutical companies have to innovate and stay cost effective at the same time.
For conducting a successful clinical study patients enrolling is one of the critical components. How to accelerate the recruiting process and how to increase the number of quality patients are still issues of major concerns. At this point of time some new tools occur in the market and can possibly become helpful elements in answering abovementioned questions. One of these tools is social media.
Social media caught the attention of professionals in clinical trials. Many companies are trying to apply this tool into their enrolment process. They need to implement social media effectively and successfully. The clinical trials have gone through a lot of changes and pharma companies have to adjust to them as the importance of social media accrued and it became a part of our everyday life. Why not to use it for patient recruitment as well?
As many challenges regarding patient enrolment appeared in Europe and North America, many companies found solution in emerging markets. But what are the true advantages and disadvantages of bringing the clinical trials to these regions? Patient recruitment and clinical studies in emerging markets used to be considered as cost affective which might be a myth by now but emerging markets still have something to offer. Clinical trials can be conducted faster and with bigger number of patients who are not only participating but they are also motivated.
After the patients are recruited then another important question arises, “How to keep patients engaged in clinical trials and how to increase patient retention?” There are many traditional strategies and tools which help to motivate and retain patients. However there are also some updated and new methods such as SMS reminders – what are the advantages and disadvantages of the new methods?
The 5th Annual Patient Recruitment and Retention in Pharma will focus on the patient recruitment transformation of the biggest pharmaceutical companies in Europe and their senior level decision makers will share their own experience, case studies and real life examples. Delegates will have a great opportunity to hear about unique topics presented by experienced professionals from the biggest European pharmaceutical enterprises.